The "Greatest CEOs" seek to continuously outperform themselves not others by:
- Learning about their psychological hungers, blind spots, biases, motives and drivers.
- Formulating a sense of noble purpose for their lives.
- Developing their ability to create, improvise and adapt.
- Reminding themselves that their lives are not a journey to grow their egos, but to add value to other people's lives.

Michael Kouly