The primary role of a CEO is to make sure that every employee understands and appreciates the purpose of the organisation.

The second role of the CEO is to make sure that there is a smart, clear and adaptive strategy to fulfill that purpose.

The third role of the CEO is to make sure that the execution of the strategy is to the highest standards.

The fourth role of the CEO is to create a culture where the first three roles happen with his or her minimum intervention so that he/she has ample time to spend with customers and to imagine the future.

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