A negative business culture is like a black hole it swallows everything good about the company.
Culture is one of the most important aspects of a business, if not the most important. Yet, it is unfortunately often overlooked, although many companies claim it is not.\
Imagine the performance of a company where its mindset, values, and behaviours contradict its aspirations and the image it tries to portray in the market!
Dysfunctional culture leads to mediocre products and services that lead to dissatisfied customers...and eventually to the demise of the business.