“Don’t just ‘work’, make life happier.”

There are people who work mainly to get to the money. There are others who work to build a career. And there are people who regardless of money and career, work to create value that makes the life of others happier. Of course money is a factor in all three scenarios but the point is about the main psychological drive for work.

People are yearning for freedom. Liberate them to their greatness. That's leadership, even more, that's love.

There is that little voice inside. The one that says, tomorrow I will be better. Tomorrow I will be stronger. Tomorrow my life will be different. People keep waiting for life to happen to them… Time passes… And they still have that little voice, that longing for something more.

Leadership, is about recognizing that need in everyone and helping them gain the courage to follow that voice TODAY. It’s about making them realize that there will always be doubts, but if they don’t start somewhere, they will always stand still. It requires patience and care for someone to recognize the untapped potential in each and every individual. Leadership is not easy, it requires many virtues and more than anything else, LOVE.