When you fail to succeed, succeed in failing.
I am sure that this will not come as a surprise to you, but you will not always succeed. There will be times when you have tried so hard and been so persistent, only to realize at the end that nothing of what you wished for came to fruition.>
But life is not about succeeding all the time. In fact, if you have never seriously failed than most likely, you have never really put yourself out there or done something of true significance. Everyone fails (learns by experience). Yes, you do too. The key is whether you are going to take failing with elegance and as a lesson to grow and learn from or are you going to huddle away into your personal hideaway, never to try again?>
The definition of failure should be: ‘not exceeding’ customer expectations
Meeting expectations is dull, boring, far from remarkable and does not leave a story to remember. Of course it deserves a "thank you" but not more. Meeting expectations in business and relationships is actually the minimum requirement to avoid the expected conflicts that result from not meeting